The RAMPAGE × NUBIAN / OFFICINE UNIVERSELLE BULY | Commitment is beauty. The sparkle of "esthetics" of one's own uniqueness

Luxury Street Packed
The intersection of music, clothes and culture

A bright space based on skeleton ceilings, white and silver that spreads out through the jet-black facade. When the flow of people passing through large windows and the music flowing from chandelier-shaped speakers overhead blends together, the mood naturally rises and stimulates the fashionable mind. Offering exciting shopping experiences whenever you visit, NUBIAN is a select shop with stores in Shibuya, Harajuku, Toranomon, Osaka and Nagoya. Rick Owens and other world-renowned top maisons and luxury brands are quickly picked up up emerging street brands, and are supported by many artists from Japan and abroad, including the music scene.
Ima Kawamura is also visiting NUBIAN for private time. “When I was looking for a cool outfit, I found a long white coat in NUBIAN and bought it. In Japan, there are plenty of new brands that can only be found here, as well as items that cannot be found elsewhere, so even if you are in this space, you will get a lot of inspiration.”

In a street essence
Aesthetics of Artisan

Mr. Kawamura challenged shooting wearing upcoming designer clothes that fuse mode and street. The coat and innerwear to be worn are "FILTH" which means "rotting". This up-and-coming brand, which started last season, is wrapped in a mysterious veil without any designer revealing it, creating a minimalistic world view based on black and gray. While using carefully selected high-quality fabrics, it incorporates "dirty" details such as tearing and fading, inspired by heavy metal and grunge, creating a decadent element. The aesthetic is to complete the items by craftsmen, and all the details of damage processing and name tags are finished by hand. The denim, designed with 64 pockets, is a valuable NUBIAN custom item by NO/FACE STUDIOS, which is based in Germany and Paris. This brand, which has gained enthusiastic support as it continues to be difficult to obtain globally, is also available only in NUBIAN in Japan, as well as FILTH, which is very limited worldwide.
In addition, there are plenty of high-quality accessories that are perfect for the holiday season of the year-end and New Year holidays. "Wow, cute!" Mr. Kawamura picked up the key ring of "COMFORT" from Korea, which became a hot topic because the members of BLACKPINK used it. There is a magnet on both hands, so you can put your hands together or hold hands with two.

Towing the next movement
A collection of high-sense accessories

“When I wear my favorite clothes, I’m fucked!” You'll feel like that. The moment feels great and the tension goes up. Fashion is one of the self-expressions, so it's a hobby that you can enjoy, and it's very important," says Kawamura, who discovered a key chain from String Ting, born in London, while cruising the shop. It began with designer Rachel Middleton handcrafting bead accessories and selling them to friends during the lockdown of the pandemic, and in just a few years it grew into a brand loved by prominent celebrities such as Gigi Hadid, Kai Lee Jenner and members of BLACKPINK. The messenger bag designed with an iconic lanyard clasp that is also used in necklaces on shoulder straps, is a new piece of "Rick Owens". Lightweight grain leather with LWG certification, which is granted only to leathermakers who meet strict international standards, is used, and it is a gem that can be used in various scenes such as commuting, travel, and night out.

Experience “sorrow, suffering, and anger.”
About beauty that comes from knowing negative emotions

“Sorrow, suffering, and anger that gave me the opportunity to change myself – all the things that these emotions have caused. I am definitely attracted to people who have negative emotions. I experience a lot of such feelings and feel "beautiful" people who know those feelings. Do people who have complexes work harder? There is a negative feeling, that swing.……It jumps greatly in the positive direction. So I think there is a potential as a human being. It is stronger, it can be beautiful, and there is also human depth.
It may seem like I live in a glittering place, but in reality it is not. Looking at the information flowing on SNS, I said, "There are people who are worried about such things. Isn’t that the same as me?” I often feel like, "I live in a place that looks like this is the same." And that kind of feeling can help someone.”

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